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The United Church of Canada Can a squirrel save your soul? This hilarious viral video was produced as an integral part of the United Church marketing mix. It was designed to feature on the WonderCafe website and if viewers liked it - to send it to a friend. On the day the campaign launched, this video featured on a total of 60 television news stories, from St. John's to Victoria, including CBC's The National, CTV News and Global News, and was seen by an estimated 6.2 million people.* All this without a cent spent on media. *Source: Bowden's Media Monitoring |