Centennial College Approximately half of Canadian college applicants come directly from the workforce or from unemployment. They are looking to discover new skills that will lead to more fulfilling careers. This broadcast campaign speaks to those people who dream of building a better life, but perhaps feel that it is out of reach. Produced in English and Cantonese, these 15-second spots challenge the target audience to drop what they're doing (even if what they're doing is nothing) and let Centennial College help them get the career they've always wanted.