|
WeightCare subway posters
Anyone who has ever dieted knows the one failing of virtually every weight loss plan: it only provides a short-term fix. In parodying the classic 'before' and 'after' marketing of other plans, our key point of difference is driven home: WeightCare rejects the crash diet mentality of most plans, instead concentrating on helping you lose weight for life. It's a powerful message for everyone who recognizes their own 'yo-yo' diet histories in these ads. |
|
|
