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Power Plant Art Gallery print & outdoor campaign
The Power Plant Art Gallery is a major art gallery in Toronto devoted to contemporary art. The gallery needed an advertising campaign to promote its Power Ball gala, the original big and crazy art fundraiser. Taking the Power Ball back to its 10 year-old roots, the pro bono campaign displayed the effects of partying too hard around modern art. The ads, which featured actual Smith Roberts employees modeling in several states of debauch, ran in Now magazine, the National Post, and as wild postings around Toronto. |
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