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The United Church of Canada print campaign
This bold, decidedly ‘un-churchy’ campaign was designed to generate interest in the launch of WonderCafe.ca. It succeeded beyond even our lofty expectations. Before the ads had even run, they were featured on the front page of The Globe and Mail and covered by over 300 news outlets worldwide. The campaign was also the focus of lengthy stories on CNN and the BBC. The result: a remarkable 122,000 page views over the site’s first three days. |
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