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NOW print & outdoor campaign
NOW is an urban weekly and has been a cultural icon in Toronto for the last 26 years. They needed an advertising campaign that would be both provocative and ‘street’ worthy. Inspired by stencil graffiti, these posters were designed to not only communicate the wide range of content the magazine has to offer, but to also speak to the immensely diverse target. The campaign also included tear-off poster pads, the first use of the medium in Canada. |
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