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Muscular Dystrophy print campaign
Since 1954, Muscular Dystrophy Canada has been committed to improving the quality of life for the tens of thousands of Canadians with neuro-muscular disorders. They needed a consumer advertising campaign for “The Walk for Muscular Dystrophy.” The campaign, executed in English & French, consists of posters, mailers, collateral and a viral video to be used by the various Muscular Dystrophy walks across the country. The campaign creative makes use of the number of muscles it takes to accomplish certain tasks, then suggests that joining the Walk for Muscular Dystrophy is a better use of your muscles. |
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