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Centennial College Print & Outdoor Campaign
When Centennial College requested a print and outdoor campaign that would actually connect with high school students, we decided to give them something that wasn't perfect. While most advertising for post-secondary institutions puts across some idealized fantasy of the perfect teen that bears little relation to real kids, our campaign took a distinctly different approach. It celebrated these young people in all their ragged, imperfect glory � and let them know that Centennial recognizes the limitless potential beneath the scruffy surface. |
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