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Canwest - newspapers.com Print Campaign
Canwest Media approached Smith Roberts with a big question: How can we create one campaign that can be adapted to work for nine different local newspaper brands, including a unique contest promotion for each market? Our answer: with a big idea. Under the selling promise that �Now Anyone Can Be a Know-It-All� thanks to the improved content of each brand�s website, we developed a simple yet strategic campaign showing ordinary people overcome with emotion after being crowned Mr. or Miss "Know-It-All". |
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