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The United Church of Canada website
Our extensive research told us that Canadians would reject any hint of a recruitment message from a religious organization. And so the challenge was this: how to draw new members to the benefits of The United Church without actually marketing the organization in a direct manner. Our solution: develop an online community, WonderCafe.ca, that celebrates the very things for which The United Church of Canada stands: open-minded, non-judgmental, spiritual exploration.
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