who are we?

Smith Roberts is a marketing communications company launched in 2004. That’s the short answer. The longer answer is best provided by mentioning a few of the things we’ve been up to lately.

We created ground breaking advertising for the United Church of Canada, part of a 4-year initiative that crosses all media.  We have sold everything from vodka coolers to revolutionary new health software. We launched a new chain of weight loss clinics called Weightcare, and put a fresh new face on the world’s largest seller of women’s fiction, Harlequin.

And most recently, our agency has just created a provocative campaign for Colleges Ontario, which started with a fictitious product called OBAY that allowed parents to control the thoughts and action of their teenagers. It had the bloggers buzzing – and the public – trying to figure out who was behind the mystery brand.

Our senior team has built relationships with our clients by using a few revolutionary techniques: listening to them; learning from them; respecting them.

In other words, Smith Roberts is not interested in following tradition. We are a creatively-focused agency that has courted and won international assignments from day one; truly offered integrated solutions when most big agencies are still struggling with that necessity; and embraced partnerships with our clients, rather than settling for the old customer-supplier relationship.

So far, it’s a plan that seems to be working.